J. PAONE CONSTRUCTION
The client wanted something elegant and regal that would separate his small start-up construction business from the competition and make his company look like the major league player it aspired to be. I chose a monogram look in a classy serif typeface. A 'J' with a ball terminal and little-to-no arm was exactly what I was looking for, and separating the letters with the silhouette of a screw gave this logo distinction and just enough reference to the construction trade to make it everything the client was looking for.
BATHTUBS PLUS
The folks over at Bathtubs Plus were looking for a bold and modern logo that would give their new online store a professional aire and fit well with the aesthetic of their website. While they specialize in bathtubs, they wanted the logo to to emphasize the "plus" in their brand, to leave room for future growth into other related products.
KEN PAONE
I thought it would be fun to add a sax somewhere in this logo and after a few sketches I came up with this design. I created a custom typeface somewhere between Arial and Helvetica and used the sax as the salami in this first name-last name muffaletta. Then to keep it interesting, I used a classy serif on the subscript and viola, a logo was born.
AMBIE STINE PHOTOGRAPHY
Ambie wanted a logo that would appeal to her target market while portraying her and her photography as elegant and tasteful. I played with a few ideas, but ultimately ended up with this classic design. Since her target market is primarily brides-to-be, I think it works well. I added the mirror ambrosia leaf prints, shaping and orienting them to subtly resemble a butterfly.
THE WEATHER ALTERNATIVE
I stuck to a large bold typeface for The Weather Alternative because I wanted to give this logo an authoritative feel. Adding the hurricane icon as a substitute for the 'a' made it instantly recognizable and a lot more interesting to look at.
APD CROSSFIT
This was a pro bono logo I made for the Austin Police Department recruiting division's unofficial work out group. This logo was a lot of fun to make. I created a custom typeface and positioned the star and rays atop it to loosely resemble the APD badge.
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